We were tasked with designing a website for the University Innovation Quarter in Calgary that would deliver a visually engaging marketing experience while staying true to the organization’s core brand identity. The goal was to showcase the community’s future vision and development plans at every stage of the user journey.

The redesign focused on reusing and evolving existing design components across multiple pages to create a cohesive experience, while introducing subtle transition animations to add depth and interactivity throughout the site.

The process involved discovery sessions, moodboarding, and early ideation, alongside close collaboration with both the client and cross-functional internal teams across the agency.