At the time SAXX was one of our primary clients, where we collaborated on a range of e-commerce initiatives focused on improving the overall customer experience across their website. This included optimizing PDP experiences, refining account and loyalty flows, redesigning the rewards experience, and leading homepage and editorial/blog page redesigns to better support engagement and conversion.

The process was highly collaborative, involving ongoing discovery sessions, stakeholder presentations, and iterative design reviews to ensure each solution aligned with both user needs and business goals while delivering a cohesive brand experience across the site.