I was very fortunate enough to the UX bootcamp at Miami Ad School - Toronto. There I was able to learn more about UX Design as a practice and what the UX/UI process entails as a whole when it comes to different types projects.

Teams were asked to enhance a current website experience for an existing brand of our choice.

Using Lonely Planet as our brand we saw the need to inspire travellers and help them plan their future adventures by designing a unique experience for them to create a digital travel guide.

For this project we conducted both primary and secondary research, competitive analysis, user journeys , low/high fidelity wireframes and user testing.