Arcane was asked to re-design and build the current Calgary Zoo website. The current website experience at the time had a very complicated user journey and was lacking the brand’s presence. As a team, we worked with the client through discovery sessions and presented what was currently in the competitive landscape. From there we presented mood boards and shared our recommendations on best practices from a user experience perspective.

We used their current logo and brand guidelines to deliver a fun presence for the user. We designed keeping mobile first in mind and designed pages that reused user-friendly components. The components that were designed had variations of colours and patterns, that would allow the client on their end to continue building pages that have a consistent brand presence and setting them up for success.

In the development part of the process, we worked together in an Agile Sprint approach. In total, the project took one year to complete on time with all the different phases.